Crown BMW

3902 W. Wendover Ave. Directions Greensboro, NC 27407

  • Sales: 866-445-7590
  • Service: 866-445-7590
  • Parts: 866-514-7480

BMW M Performance

What is BMW "M"?
Established in May 1972 with 35 employees, it grew to 400 employees by 1988, and is currently an integral part of BMW's market presence. After the success of BMW M products like BMW 3.0 CSL in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public. The first official M-badged car for sale to the public was the M1, revealed at the Paris Motor Show in 1978. The M1, however, was more of a racecar in domestic trim than an everyday driver.
As the demand for an everyday sports car grew, so did the BMW M division. This allowed the company to gain a new focus on what products will be introduced, and what the purpose of the division would truly be. Traditionally, when a manufacturer introduced a sports car, it was truly that by definition. The vehicle often had very radical design and line concepts to separate it visually from regular production product. The engines were very powerful platforms that produced racecar-like horsepower and torque, and were generally not practical vehicles for everyday due to the stiff rides, space and cost of ownership to keep the vehicles maintained.
With those things in mind, BMW began to produce performance vehicles that mimic various cars that were in their fleet of production vehicles to offer sports cars you could drive everyday and serve a direct purpose in your life.
What vehicles does BMW offer in the "M" line-up?

BMW currently offers the following vehicles in "M" performance trim:

BMW 1M - 1 series
BMW M3 - 3 series
BMW M5 - 5 series
BMW M6 - 6 series
Why Crown BMW?
Crown BMW is one of a few M-Certified BMW dealers in the entire United States. Why should you care, you ask? As an M-Certified dealer, Crown BMW has exclusive access to some of the most unique BMWs available on the market. This means more selection for the performance enthusiast and also the opportunity to see some really amazing, exceptional, and exclusive BMW inventory right here in the Triad area!  Not only does Crown BMW offer the premier M inventory to satisfy the most demanding clientele, these offerings are teamed with a specially trained staff. These individuals share the same passion for motorsports and racing, and have been hand selected and trained by the factory to answer all of your questions about the product, and truly help you to explore which M product will be right for you. This includes not only technical knowledge, but personal ownership and performance driving experience to custom tailor your buying experience.  Let our experts help you!

Antoine Short

Logan Andrew

Dinan Performance

Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of Authorized Dinan BMW Performance Centers that includes select BMW Dealerships and Independent BMW Service/High Performance facilities.  Learn more about Dinan at

Questions about BMW M?